Credit union ranks top for mobile services & in top three in the country for mobile app
Surrey, B.C. - Coast Capital has been named to two exclusive industry lists for their mobile service offerings.
In Surviscor’s Canadian Mobile Banking Review, Coast Capital ranked in the top five mobile services across all financial institutions in the county as well as Best Credit Union for mobile services in Canada.
The Surviscor Canadian Mobile Banking Review is the largest, independent evaluation in North America, known for its deep understanding of retail banking customer experiences and mobile journeys. Evaluated using over 400 individual usage criteria through almost 4000 objective questions per firm, Coast Capital ranked highly among competitors both within the credit union system and against the largest institutions in the country.
“We would like to congratulate Coast Capital Savings on its recent digital development success” said Glenn LaCoste, president of Surviscor. “It has been a while since we have seen movement within the credit union system and we look forward to its ongoing commitment to providing a better digital experience for both its current and future members”
“The financial services industry is highly competitive, especially as we see more and more fintechs disrupting the space,” explains Yana Melnichuk, VP, Digital Experience, Coast Capital Savings. “Our team has been working hard to bring our digital offerings to life with a focus on driving a user-friendly member experience and staying competitive in the market. More importantly, we are continuously evolving our digital banking features and financial tools to deliver innovative self-serve banking and money management features to our members .”
The Surviscor ranking recognizes the credit union’s digital functionality including its informative account analysis and security features such as the ability to use customizable username and password credentials, two-factor authentication and fraud detection software.
“Through Surviscor’s rating, our account analysis functionality was noted as contributing to our placement on the list,” explains Melnichuk. “That analysis tool, Coast Capital’s Money Manager, gives our digital offering a new, highly competitive edge. And, with the most recent upgrades, Coast Capital members have access to a digital tool that is on par with third-party budgeting fintech tools, such as Mint and You Need a Budget (YNAB). In fact, with the latest upgrades, Coast Capital’s Money Manager is positioned as one of the best across financial institutions in the country.”
Alongside the Surviscor accolades, Coast Capital has also recently been recognized for its mobile app by iSky. Ranking third out of Canadian financial institutions, Coast Capital’s digital offering scored highly based on the iSky list of features and capabilities used to rank all institutions.
“It is amazing to be recognized by both Surviscor and iSky,” Melnichuk continues. “These rankings are a testament to our team’s hard work on the digital platforms. I am incredibly proud to work with some of the best in the industry we continue to plan and work on more exciting and helpful innovations to come to help our members in their day-to-day banking,” she concludes.
iSky’s ranking is based on survey results from ongoing and regular polling, with respondents being asked about what they value and want from their financial institutions. Based on the findings, all eligible institutions are then ranked against the values that are surfaced based on those consumer insights.
“Perhaps the greatest attribute of the Coast Capital mobile app is the consistent and comparative depth of functionality it offers customers across the range of experiences they look for, and that we benchmark,” explains Mark Donohue, Founder, iSky Research. “It is for this reason in particular that the Coast Capital iPhone app now ranks third among ten Canadian mobile banking apps that we track, including the big five”.
About Coast Capital Savings
Coast Capital Savings is Canada’s largest credit union by membership and, in 2018, made history becoming B.C.’s first federal credit union. Owned by its 593,000 members, Coast Capital offers banking and investment services digitally and through its 52 branches in the Metro Vancouver, Fraser Valley, Okanagan, and Vancouver Island regions of British Columbia. An Imagine Canada Caring Company and a Certified B Corporation in recognition of its social performance, Coast Capital invests 10 per cent of its bottom line in youth focused community organizations, programs, partnerships and events. The credit union has been recognized as one of Canada's Most Admired Corporate Cultures™, and holds a Best Managed Companies Platinum Club designation. Coast Capital has a history of introducing innovative products to help their members achieve financial wellbeing including Canada’s first free chequing account from a full-service financial institution and Help Extras®, enabling members to invest in their future. To learn more, visit coastcapitalsavings.com.
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